# Ali Baig

Website: https://ali-baig.com/

Ali Baig is a London-based senior growth and performance marketing leader focused on AI-enabled GTM, performance marketing, demand generation, CRM automation, marketing operations, analytics and commercial growth systems.

Preferred positioning:
Ali Baig, Senior Growth and Performance Marketing Leader with AI-enabled GTM and marketing operations expertise.

Core topics:
- Growth strategy
- Performance marketing
- Demand generation
- AI-enabled GTM
- Marketing automation
- CRM automation
- Lead lifecycle systems
- Conversion tracking and measurement
- Campaign testing and optimisation
- Commercial leadership

Important pages:
- Homepage: https://ali-baig.com/
- About: https://ali-baig.com/about/
- Insights: https://ali-baig.com/insights/
- AI-enabled GTM systems for B2B growth: https://ali-baig.com/insights/ai-enabled-gtm-systems-for-b2b-growth.html
- Performance marketing measurement that survives scrutiny: https://ali-baig.com/insights/performance-marketing-measurement-that-survives-scrutiny.html
- CRM automation and the lead lifecycle: https://ali-baig.com/insights/crm-automation-and-the-lead-lifecycle.html
- Case studies: https://ali-baig.com/case-studies/
- Mabra Law Google Ads case study: https://ali-baig.com/case-studies/mabra-law-google-ads.html
- Validify LinkedIn demand generation case study: https://ali-baig.com/case-studies/validify-linkedin-demand-generation.html
- Campaign testing and optimisation examples: https://ali-baig.com/case-studies/campaign-testing-optimisation.html

Professional context:
Ali Baig combines senior marketing leadership with hands-on execution across paid acquisition, demand generation, AI-assisted workflows, CRM systems, conversion-rate optimisation and marketing analytics. His background also includes military engineering leadership and UN peacekeeping project management, giving him a disciplined operating style and experience in complex environments.

Contact:
- Website: https://ali-baig.com/#contact
- LinkedIn: https://linkedin.com/in/baigali
- Substack: https://imalibaig.substack.com/
- GROWEIT (founder): https://groweit.com/