16 years
Leadership in complex operating environments
Military engineering officer before marketing, bringing disciplined execution, accountability and calm decision-making to commercial growth work.
Ali Baig
Senior Growth &
Performance Marketing Leader
I help organisations turn acquisition, demand generation and marketing operations into repeatable commercial growth, using AI-enabled GTM, CRM automation, channel strategy and measurement to make performance sustainable.
Growth Strategy Performance Marketing Demand Generation AI & Automation Commercial Leadership
London, UK · Open to senior growth, performance marketing, AI-enabled GTM and marketing-automation leadership opportunities
~67%
Increase in daily subscriber acquisition
Helped scale a Web3 project's Telegram acquisition from approximately 300 to 500 subscribers per day while operating around $30K/month in paid campaigns.
~80%
Reduction in B2B LinkedIn CPL
Lead volume increased while reported CPL fell from approximately $2,016 to $397 across a four-month optimisation cycle.
$15M+
Engineering programmes led
Led infrastructure, logistics and operational programmes in complex environments before moving into marketing and growth.
The approach
Growth is an operating problem, not just an advertising problem
My background spans performance marketing, commercial strategy, operational leadership and systems thinking.
I spent 16 years as a military engineering officer before moving fully into growth and marketing. That earlier career shaped how I approach business today: disciplined execution, structured decision-making, accountability and the ability to lead through complexity.
Since then, I have worked with founders, agencies and international businesses across paid acquisition, demand generation, brand strategy, CRM automation, experimentation and AI-enabled marketing operations.
“I approach growth as an operating problem, not simply an advertising problem.”
Capabilities
From channel performance to
the systems behind it
Growth Strategy
I connect acquisition, conversion, retention, positioning and operations into a coherent growth system rather than treating channels independently.
Performance Marketing
Hands-on experience across Google Ads, Meta Ads, LinkedIn Ads, paid social, paid search, retargeting, audience testing and funnel optimisation.
Demand Generation
B2B and B2C acquisition strategies across fintech, legal services, e-commerce, healthcare, education, construction and service businesses.
Analytics & Experimentation
Performance reporting, conversion tracking, A/B testing, landing-page optimisation, campaign diagnostics and data-led budget allocation.
AI & Marketing Operations
Using AI, CRM automation and structured workflows to improve research, planning, content operations, reporting and team execution.
Leadership & Systems
Experience building SOPs, workflows, reporting frameworks and delivery systems while leading both marketing teams and large operational organisations.
AI-enabled GTM
AI is most valuable when it strengthens the operating system
Applied to the work that matters: better research, faster campaign execution, cleaner lead follow-up and more useful reporting.
Research & Planning
AI-assisted campaign research, audience analysis, messaging exploration and commercial planning that improve the quality of decisions before spend is committed.
Workflow Automation
Structured workflows across ChatGPT, n8n, Make, CRM and reporting tools to reduce manual preparation and keep execution moving.
Lead Lifecycle Systems
Connecting acquisition, CRM, lead follow-up and reporting so teams can respond faster and see what is actually driving commercial progress.
Selected impact
Evidence-led work,
not vanity metrics
Selected results from paid acquisition, experimentation and demand-generation engagements.
Legal Lead Generation
227.1 tracked conversions at $24.79 CPL
A Google Ads account reached its strongest recorded month in June 2026, with reported calculated conversions rising to 227.1 while spend fell 31.5% versus the prior month.
Measurement discipline mattered: 97.62 chat-widget clicks were identified and reclassified as secondary to protect reporting quality.
- Optimisation
- Conversion tracking
- Budget allocation
- Measurement integrity
B2B Fintech Demand Generation
CPL reduced by ~80% across four months
A LinkedIn campaign increased monthly lead volume from 1 to 5 while overall reported CPL improved from approximately $2,016 to $397.
The June lead-generation ad set delivered five qualified leads at approximately $155 CPL, all using verified work email addresses.
- Audience refinement
- Lead quality
- Creative testing
Landing Page Experimentation
3 conversions vs. 0 from the control
An early landing-page test generated three conversions from approximately CAD $376 spend, while the existing control generated no conversions despite more traffic and approximately CAD $591 spend.
A directional result used to guide the next testing cycle, rather than a claim of statistical certainty.
- CRO
- Landing page testing
- Data-led decisions
Web3 Growth
300 → 500 daily subscribers
Supported a Solana-focused crypto project as a contract growth lead, helping increase Telegram subscriber acquisition through paid campaigns at around $30K monthly spend.
- Paid acquisition
- Channel experimentation
- Growth execution
Selected advisory & brand engagements
Different markets,
one operating mindset
Airwaav
Advised paid-media operations for a U.S. e-commerce environment spending more than $200K per month, focusing on account structure, naming conventions, reporting discipline and operational scalability.
Lattafa
Worked with the CMO of the UAE-based fragrance company on brand uplift, global positioning, catalogue development and commercial brand presentation.
WernerKnows
Supported multi-client agency operations across paid media, SEO/GEO, analytics, reporting, workflow design, SOP development and ClickUp systems.
GROWEIT
Built a growth consultancy focused on paid acquisition, funnel strategy, CRM automation, marketing systems and commercial growth support.
Leadership story
Leadership before marketing
My leadership experience started long before I entered performance marketing.
As a military engineering officer, I led infrastructure, logistics and operational programmes in complex environments, including projects valued at more than $15 million.
I also served on a United Nations peacekeeping assignment in Côte d’Ivoire, managing infrastructure and field operations in a post-conflict environment. That experience still influences how I work today: clear objectives, disciplined execution, accountability and calm decision-making.
- $15M+
- Engineering programmes led
- 100-150+
- Personnel directly led
- ~600
- Personnel in unit as second-in-command
- UN
- Peacekeeping assignment
Career snapshot
A career built on
systems and momentum
-
Founder & Growth Marketing Consultant
GROWEIT.
-
Independent Growth & Marketing Consultant
International clients.
-
Fractional Marketing Strategy Consultant
ServOn Digital.
-
UN Peacekeeping Project Manager
Côte d’Ivoire.
-
Military Engineering Officer
Pakistan Army, Corps of Engineers.
Earlier selected work
Performance with context
Swiss Gold & Watches
71 orders in 28 days
Approximately PKR 2.13M in reported sales based on a PKR 30,000 average order value.
Dominion Properties
59 qualified real-estate leads
Generated at approximately PKR 351 per lead following audience testing and optimisation.
Skin Clique
300+ paid-social clicks
At approximately AUD 1.50 average CPC for an Australian skincare clinic.
Google Ads Meta Ads LinkedIn Ads GA4 Looker Studio HubSpot GoHighLevel ChatGPT n8n Make ClickUp AI Workflows CRO SEO/GEO Demand Generation
Credentials
Continuous learning
- Google AI Fundamentals
- Google Generative AI, completed 2026
- Google Foundations of Digital Marketing & E-commerce
- Google AI for Brainstorming & Planning
- Google AI for Research & Insights
- Google Ads Measurement Certification, completed 2025
Latest insights
Practical thinking on growth, AI and marketing systems
AI-enabled GTM
AI-enabled GTM systems for B2B growth
Measurement discipline
Performance marketing measurement that survives scrutiny
CRM and lead lifecycle
CRM automation and the lead lifecycle
Let’s connect
Looking for a growth leader who can connect strategy, performance, AI-enabled systems and operational execution?
I’m based in London and open to senior growth, performance marketing, AI-enabled GTM and marketing-automation leadership opportunities where commercial thinking and execution both matter.