About Ali Baig
Growth Marketing Leader London, UK
I help businesses grow by connecting marketing strategy, customer acquisition and measurement with the systems behind them. The aim is growth you can measure, explain and repeat.
I bring hands-on marketing, practical AI and a leadership background built in demanding operating environments. I’m London-based and founded GROWEIT, a growth marketing consultancy, in 2023.
Selected impact
Good marketing should help a business make better decisions, spend its budget well and see what is actually driving progress. Here are a few results, and the decisions behind them.
Legal lead generation · Google Ads
Mabra Law’s Google Ads account had its strongest reported month in June 2026. Tracked conversion actions reached 227.1 while spend fell 31.5% on the month before.
A tracking review found 97.62 chat-widget clicks in that total. They were reclassified as secondary actions to keep the reporting honest.
B2B fintech demand generation · LinkedIn Ads
Over a four-month LinkedIn Ads cycle for Validify, monthly leads rose from one to five while reported cost per lead fell from about $2,016 to $397.
In June, one lead-generation ad set delivered all five leads at about $155 each, every one from a verified work email.
Landing page experimentation
A new landing page produced three conversions from about CAD $376 of spend. The existing page got more traffic and about CAD $591 of spend, and none.
A useful direction for the next test, not a claim of statistical certainty.
Web3 growth
As contract growth lead for a Solana-focused crypto project, I worked on paid acquisition and channel testing that grew Telegram subscriber acquisition, with around $30,000 a month in paid campaigns.
How I think
A strong campaign can bring people to a business. What happens next decides how much that campaign is worth.
If the message is unclear, the landing page is weak, leads go unanswered or the tracking can’t be trusted, more ad spend rarely fixes it. So I look past individual channels and tie acquisition, conversion, CRM and reporting to one commercial goal.
Every business has different constraints. I start with the audience, the offer, the commercial goal and the places where opportunities are slipping away.
Reliable tracking and practical tests. Measurement is there to support better decisions, not to make performance look impressive.
CRM automation, AI-assisted workflows and clear processes should make work easier, not more complicated.
“I approach growth as an operating problem, not simply an advertising problem.”
Where I add value
I work across the commercial, technical and operational sides of marketing, and I treat them as one job.
Growth plans that link acquisition, positioning and conversion to business goals. That covers go-to-market planning, demand generation and funnel strategy in B2B and B2C markets.
Google Ads, Meta Ads and LinkedIn Ads, from audience research and creative testing to conversion tracking and landing pages. I care most about why performance changed and what to do next.
AI and automation for research, campaign planning, CRM, lead follow-up and reporting, using ChatGPT, Make, n8n, HubSpot and GoHighLevel. Less manual work, more time for the decisions that matter.
Remote team management, SOPs, workflow design and reporting frameworks. I bring the same focus on accountability and clear execution that shaped my earlier leadership career.
My story
My route into marketing wasn’t conventional.
I trained as a civil engineer at NUST and served 16 years, from 2002 to 2018, as an engineering officer in the Pakistan Army’s Corps of Engineers. I led programmes worth more than $15M and teams of 100 to 150+ people. In 2011 and 2012 I managed infrastructure projects on a UN peacekeeping mission in Côte d’Ivoire, service that earned an official UN Appreciation Certificate.
Those years taught me that good plans only deliver results when people, processes and execution work together.
In 2018 I moved into marketing, working with founders, agencies and international businesses. In 2023 I founded GROWEIT. AI is now a big part of what I do, with human judgement still making the important calls.
Engineering and marketing look like different paths. To me they share the same foundations: understand the problem, build the right system, lead the work and measure the outcome.
Experience and education
GROWEIT. Paid acquisition, funnel strategy, CRM automation and marketing operations.
International clients. Performance marketing, demand generation and brand strategy.
ServOn Digital
Côte d’Ivoire. Infrastructure work with Pakistan’s military engineering contingent.
Pakistan Army, Corps of Engineers. Engineering projects and multidisciplinary teams.
Latest insights
AI-enabled GTM
Measurement discipline
CRM and lead lifecycle
Find me online
My career history and thoughts on marketing, AI and business growth.
linkedin.com/in/baigaliGrowth Intelligence, my Substack on AI, marketing and growth strategy.
imalibaig.substack.comThe growth marketing consultancy I founded in 2023.
groweit.comLet’s connect
I’m London-based and interested in roles and projects where growth strategy, marketing performance and AI come together. If you’re hiring a growth marketing leader or want to talk about a consulting project, I’d like to hear from you.