Google Ads · Legal services
Mabra Law: efficiency and measurement integrity
How campaign-level optimisation, budget focus and a conversion-tracking review improved a June performance month.
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Evidence with context
Three examples of performance work where the result is only part of the story. The decisions, tests and measurement discipline matter just as much.
LinkedIn Ads · B2B fintech
Validify: demand generation through testing
How a focused lead-generation campaign improved efficiency while protecting lead quality and learning from an unsuccessful test.
Read case studyTesting portfolio · Paid acquisition
Campaign testing and optimisation
Examples of landing-page, audience, creative and lead-form testing used to make better budget and execution decisions.
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